Marketing

Email Marketing Goes Hand-in-Glove With E-Commerce Shipping

ShippingEasy on Thursday launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an order is downloaded — customized with a logo and specific coupon code if desired.

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Business and financeGulliver

Hotels are employing fewer concierges

IF BUSINESS travellers need to reserve a table at a restaurant, they may use OpenTable, a website. If they wish to find a nearby museum, a Google search will probably be their first port of call. And if they want transport into town, they can easily hail an Uber. Given that so many services are just one swipe away, is there a need for a hotel concierge anymore?

Increasingly hoteliers think that there is not. The share of American hotels with concierges has fallen from 27% in 2010 to 20% last year, according to a report by the American Hotel and Lodging Association, a trade group. Since 2014 the number of luxury hotels that employ a concierge has declined by 20%.

Though concierges are not extinct quite yet, those that remain tend to work in upmarket establishments. In America 82% of luxury hotels employ concierges, as do 76% of “upper upscale” hotels, the second most glamourous category. After that concierges are a much rarer sight. Just 16% of “upscale” hotels have them. For…Continue reading

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