Posts in category mobile shopping

BusinessCustomer Loyaltycustomer ltvecommerceLoyalty marketingmcommercemillenialsMobile Commercemobile devicemobile shoppingRetail

Loyalty marketing platform AppCard raises $20M series B to prepare for mobile commerce revolution

EXCLUSIVE: AppCard, a mobile-first loyalty marketing program for small and medium-sized retailers is announcing $20 million in Series B funding, led by Alexander Rittweger, founder of Loyalty Partner and PLDT capital. PLDT Capital is the strategic investment arm of Philippine Long Distance Telephone Company (PLDT, NYSE: PHI, PSE: TEL), and the leading telecoms and digital services […]

Read more 0 Comments
BusinessCommerceMarketingMobilemobile shopping

50% of adults shop on smartphones while browsing a store

Half of all adult shoppers conduct product research on mobile devices while shopping in physical stores, according to the results of a new study by the Interactive Advertising Bureau (IAB). The practice is called “showrooming,” and its especially popular among younger consumers. The IAB defines showrooming as “comparing prices on a mobile device while in […]

Read more 0 Comments
AdWordsGoogleMarketingMediaMobilemobile shoppingYoutube

Google launches two new shopping video formats in AdWords

Google today announced the general availability of a couple of new video formats in AdWords — TrueView for Shopping and Shopping ads on YouTube. In the the TrueView for Shopping product, marketers can display interactive video ads that contain actionable shopping cards, which act as a bridge to a purchase, Google says. The cards display along the right […]

Read more 0 Comments
CommerceE-CommerceMarketingMobilemobile shoppingSocial

For the first time, Americans will do most of their holiday e-shopping on mobile devices

New projections from Adobe say that mobile shopping will hit an important tipping point this holiday season. Adobe said that, for the first time ever, the majority of online shopping visits in the U.S. — 51 percent — will be on mobile devices. The data comes from the Adobe Marketing Cloud, Adobe says. Adobe also believes that almost a […]

Read more 0 Comments