All posts on June, 2017


Memo to IT: You do know that a mobile phone is still a phone, right?

Technologists have always been drawn to bright and shiny objects. That’s why mobile development has focused on geolocation, streaming video, biometrics and impressive app gymnastics. But the core of the mobile phone — at it’s heart, it is a telephone, capable of making voice calls — has generally been ignored. As Zappos has discovered, that can be very bad for business.

What the retailer figured out is that texts, emails and other customer communications are far less effective at closing sales than what Alexander Graham Bell thought up. This is one of those surprising conclusions that, if you think about, shouldn’t be surprising at all. Texting and email force the customer to type everything they are saying, instead of just talking about it.

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Progressive web apps challenge native mobile apps

Native mobile apps have generally had the edge when it comes to user experience over web-based apps. But the tide is turning, with progressive web apps — a technology spearheaded by Google and Mozilla—catching on at major web properties and developer tools becoming available.

“We’re starting to see a lot of large companies come back to the web because of its low friction,” said Addy Osmani, an engineering manager on Google’s Chrome team. He cited Lyft and Twitter as examples.

Twitter’s progressive web app, Twitter Lite, takes up less than 1MB of memory, compared to more than 100MB for its native iOS app and 23MB for its native Android app, Osmani said. The client-side JavaScript app uses less data and supports push notifications and offline use.

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